Keen to throw the spotlight on itself ahead of the big IFA consumer electronics trade show in Berlin next week, LG on Wednesday evening officially announced its round-faced G Watch R, which it teased earlier in the week.
Then, without warning, Samsung struts up, snatches the spotlight from LG and turns it determinedly upon itself with the announcement of the Gear S.
Hang around a bit and Sony might throw one into the mix.
G Watch R
LG's newest Android Wear smartwatch, which incorporates a stainless steel frame and comes with an interchangeable calf skin leather strap, goes up against Motorola's similarly shaped Moto 360 device, which is all set for a September 4 launch.
Diving straight in, the elegantly styled G Watch R sports a 1.3-inch Plastic OLED (aka P-OLED) 320 x 320 display, 4GB of storage, 512MB of RAM, and a 410mAh battery, with a 1.2 GHz Snapdragon 400 processor running the show.
Its maker promises clear viewing in bright sunlight from all angles, while its water-resistant properties mean it can handle depths of up to a meter for as long as 30 minutes.
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