Cloud services compared: Apple

The late Steve Jobs promised that "we're going to demote the PC and the Mac to just being devices. We're going to move your hub, the centre of your digital life, into the cloud."

He was talking about iCloud, which would provide easy access to your documents, important information and iTunes library, and which Apple no doubt hoped would erase the memory of its former cloud service, MobileMe.

The media side of iCloud works very well indeed across Mac and iOS devices: you can buy a song on iTunes on the desktop and it'll magically appear on your iPhone or iPad, and if you've bought a movie or TV show on one device your Apple TV knows about it and knows where you left off. You can store your entire iTunes library in the cloud and stream it too, but unlike rivals such as Google Play Music the Apple version isn't free: iTunes Match, as it's called, is £21.99 per year.

From later this year there will also be a Spotify-style music streaming service for music you don't own, iTunes Radio, and if you're an iTunes Match subscriber your experience will be ad-free.
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