attractionpasses.co.uk - online broker of attraction tickets, theme park passes, sightseeing tours and excursions

Tuesday, 10 June 2014

EXCLUSIVE: Facebook recruits PayPal president David Marcus to lead mobile messaging efforts

After two years as president of PayPal, David Marcus is moving to Facebook to take up the role of vice president of messaging products.

In a post on LinkedIn published Monday, Marcus said he was "excited" about the move, adding that he was "looking forward to getting my hands dirty again attempting to build something new and meaningful at scale."

He said that at first he'd had doubts about "another big company gig," but had been impressed by Facebook CEO Mark Zuckerberg's "compelling vision about mobile messaging."


Above: David Marcus [Image via Facebook]
He added, "Mark's enthusiasm, and the unparalleled reach and consumer engagement of the Facebook platform ultimately won me over."

The social networking giant said on its site that starting from July Marcus will lead efforts to develop "great new messaging experiences that better serve the Facebook community and reach even more people." Given Marcus's background, it's also possible he could help introduce e-commerce features into Facebook's mobile apps.

The company is keen to expand its mobile presence in a bid to boost revenue, with messaging apps a key part of its strategy. Its Q4 2013 financial results revealed that for the first time in its history, mobile ad revenue exceeded that of desktop, with 53 percent of the company's income generated via its mobile apps in the three-month period.

Buoyed by the rising mobile revenue and keen to push out more mobile apps with more ads, the company in April announced it would be removing the ability to send messages from within its main application, forcing users to download its standalone Messenger app, which is currently used by more than 200 million people every month.

In a further indication of Facebook's increasing focus on messaging, the company recently spent a whopping $19 billion on the acquisition of popular mobile messaging service WhatsApp, and is in the middle of trying to sort out the launch of its Snapchat-like app, Slingshot.

Marcus is likely to focus primarily on developing Messenger and new mobile messaging services, with the WhatsApp acquisition having been conditional on it being able to retain its independence and brand.

John Donahoe, CEO of eBay – PayPal's parent company – will oversee the running of the online payment outfit until a successor is found.
____________________________________

From BEN Latest News: www.benlatestnews.com

Follow us on Twitter: www.twitter.com/benlatestnews
BB PIN: 260158B5

Related Posts:

  • South Sudan army re-captures BorGovernment forces recapture the key town after defeating more than 15,000 rebel fighters, army spokesman says. South Sudanese soldiers have recaptured the key town of Bor, defeating an army of thousands of rebels, an army sp… Read More
  • Indonesia's ore export ban comes into effectLaw requiring minerals to be processed domestically has some fearing job losses and worsening air pollution.On Sunday, the Indonesian government put into effect a ban on exporting raw ore from the mineral-rich country. T… Read More
  • Netanyahu rolls out new roadblock to peaceDemand that Palestinians recognise Israel as a Jewish state is new cornerstone of Israeli diplomacy.Nazareth, Israel - To the surprise of observers, given the many issues blocking progress in the current Middle East peace tal… Read More
  • Libya declares state of alertThe move came after gunmen stormed an air force base near southern city of Sabha, which has experienced days of clashes. Libya has declared a state of alert as the air force attacked gunmen in the remote south to end unrest … Read More
  • Hong Kong's domestic worker abuseIndonesian maid tells her story of violence, while Amnesty says thousands live in similar conditions.Sragen, Indonesia - Erwiana Sulistyaningsih cut an unusual figure as she limped through Hong Kong airport in six T-shirts an… Read More

0 comments:

Post a Comment

Technology

Life & Style

 
Web Statistics